Experienced Experts.
B2B CONSULTING, CONTENT & COPYWRITING • PROOFED TO PERFECTION
OUR TEAM
MarketSmart is a boutique agency, which means we keep it small (by design). On every project you’ll have direct interface with one of us!
Kim Bremer
Writing and Content Partner
People who know Kim say she’s a unique (some say unexpected) combination, both highly creative and a strategic, business-like thinker. This gives her the ability to understand the business challenge and drive targeted creative. Her experience ranges from from high-level executive initiatives to complex technical content to the emotional engagement of brand marketing.
Thanks to big-picture thinking and the ability to organize the complex, she’s often called in to contribute to exploratory or proprietary new projects. Kim is a former ad agency owner, agency manager, director of account services and award-winning writer.
Linda Kuhn
Editing and Proofing Partner
Linda is a professional proofer, number cruncher, budget-watcher, nitpicker and fulfillment specialist. As MarketSmart’s go-to, can-do administrator, Linda’s concern for quality, accuracy and common sense adds an underlying foundation of quality and value to the company mix.
Once upon an ad agency, Kim Bremer, Linda Kuhn and partner, Kate Flood were colleagues at a number of business-to-business agencies. The mojo was magic. Kim was big on creativity and overall strategy; Kate was a marketing maven and project manager; and Linda kept it real with pragmatic behind-the-scenes services like proofing and budget management.
The team moved on to form MarketSmart, one of the area’s first “virtual” agencies, serving some of the nation’s leading industrial brands. MarketSmart teamed with agencies, designers and freelancers around Wisconsin, providing outsourced managed creative and account services.
In 2019, Kate changed life directions, and the MarketSmart focus narrowed to reflect our bench strength. MarketSmart has evolved to a boutique copywriting company focused on creative strategy, copy, editing and proofing for business.
Learn more about how MarketSmart makes it easy for businesses to showcase their value and unique services to more of their ideal client.
OUR MODEL PROVIDES YOU…
- Solid strategy and planning to help establish and drive your marketing communications
- Collaborative services to complement gaps and build capacity with your internal teams and agencies
- Expert, frustration-free copywriting and creative that’s on brand, target and on budget.
- Reflective listening and consulting to explore possibilities, focus direction and leverage team feedback
- Experienced content editing and proofing to improve clarity, eliminate errors and convey professional quality
- Fee-based compensation, with no markups or commission.
- Ongoing evaluation for results, tweaks and continuous improvement.
SERVICES WE PROVIDE
Listening and Ideation Sessions
- Open exploration for innovation; culture; input
- Definition of challenges, goals and direction
- Exploration and consensus
- Outlining of possible action steps
Research/Interviews
- Executive interviews
- Competitive intelligence
- Industry trending
Customer/Relationship Marketing
- List Development and Qualification
- Database Management
- Lead Management
- Direct Mail
- Electronic Newsletters
- Thought leader seminars, webinars events
Strategic Planning/Communications Strategy
- Planning and ideation
- Communications plans/strategy that align goals, target audience, key messaging, tactics, timing
Branding/Positioning
- Product Naming
- Brand Naming
- Positioning Statements
White Papers/Infographics
- White papers
- Infographics
- Expert articles
E-books & Infographics
- Business topics (trends; how to; new technology or innovation)
- Case Studies
- Fast facts
Sales Tools/Collateral
- Brochures
- Sell Sheets
- Sales Kits
Trade Advertising/E-Media
- Trade Magazines
- Postcard
- E-Zines
- Web Banners
Training, Seminars, Thought Leadership
- Seminar, presentation or webinar content
- Video
- Power Point
- Promotion
- Presentation and Hand-out Support
Media Analysis and Placement
- Rates, Circulation, CPM
- Insertion Orders
- Media Relations
Trade Show and Special Events
- Pre- and Post-Show promotion (email, mailings, social
- Pre-, At- and Post-Show Publicity
- Presentations (Innovation; demonstrations; demos)
- Booth Development
- Booth Graphics
- Booth Activities
- Virtual Booths
Trade and Business PR
- Editorial Inquiries
- Media Relations
- News Releases
- Bylined Articles
- Case Histories
- Seminars
- Training Materials
- Award Entries
- Personnel Releases
- Press Kits
- Press Conferences
Website Content & E-marketing
- Site structure
- Page content
- Support content, assets (video, white paper, etc.)
Sustainability
- ESG/Corporate Responsibility Reports
- Infographics
- White papers and articles
- Video
Video and Multimedia Scripting
- Corporate Videos
- Trade Exhibit videos
- Interactive exhibits
- White Board videos
- Product demonstrations
- Training
- Promotional videos
- Product features
Proofing & Editing
- Developmental editing to polish content of “non-writers”
- Line editing for content and clarity
- Copy editing for consistency and style
- Proofreading for typos, errors or formatting issues
READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?