Comprehensive Services
…MEET YOUR NEEDS, WHATEVER THEY MAY BE. WE HELP YOUR BUSINESS STANDOUT, LIKE YOU’RE MEANT TO.
SIMPLY PUT –
Our business is to grow & Promote yours.
We offer a complete toolkit of services to help you standout and sell in today’s demanding business-to-business environments. Call on us for a simple project, or a long-term strategy and integrated campaign. We’ll analyze, strategize, create and help you grow.
LISTEN & EXPLORE
We believe every client has a story to tell, a vision to share. Our strong content starts with listening. We help clarify direction, name the brand personality, reflect back input, set goals, and explore possibilities.
STRATEGIZE
Great content is good business. To succeed, we start with sound strategy and game plan. We analyze your industry trends, audience, marketplace and competition; and strategize tactics and messaging that support your goals.
CREATE
We take a collaborative approach in creating compelling communications that help you stand out in a competitive marketplace, explain your advantage, and engage your audience.
GROW
Our business is to help your business grow; leveraging your communications to build your brand; sell your products; and position your organization as a preferred partner.
EXPLORE OUR CAPABILITIES
Whether it be a comprehensive marketing program or a small one-off project – MarketSmart is the go-to for businesses looking for expert marketing and copywriting.
Listening and Ideation Sessions
- Open exploration for innovation; culture; input
- Definition of challenges, goals and direction
- Exploration and consensus
- Outlining of possible action steps
Research/Interviews
- Executive interviews
- Competitive intelligence
- Industry trending
Customer/Relationship Marketing
- List Development and Qualification
- Database Management
- Lead Management
- Direct Mail
- Electronic Newsletters
- Thought leader seminars, webinars events
Strategic Planning/Communications Strategy
- Planning and ideation
- Communications plans/strategy that align goals, target audience, key messaging, tactics, timing
Branding/Positioning
- Product Naming
- Brand Naming
- Positioning Statements
White Papers/Infographics
- White papers
- Infographics
- Expert articles
E-books & Infographics
- Business topics (trends; how to; new technology or innovation)
- Case Studies
- Fast facts
Sales Tools/Collateral
- Brochures
- Sell Sheets
- Sales Kits
Trade Advertising/E-Media
- Trade Magazines
- Postcard
- E-Zines
- Web Banners
Training, Seminars, Thought Leadership
- Seminar, presentation or webinar content
- Video
- Power Point
- Promotion
- Presentation and Hand-out Support
Media Analysis and Placement
- Rates, Circulation, CPM
- Insertion Orders
- Media Relations
Trade Show and Special Events
- Pre- and Post-Show promotion (email, mailings, social
- Pre-, At- and Post-Show Publicity
- Presentations (Innovation; demonstrations; demos)
- Booth Development
- Booth Graphics
- Booth Activities
- Virtual Booths
Trade and Business PR
- Editorial Inquiries
- Media Relations
- News Releases
- Bylined Articles
- Case Histories
- Seminars
- Training Materials
- Award Entries
- Personnel Releases
- Press Kits
- Press Conferences
Website Content & E-marketing
- Site structure
- Page content
- Support content, assets (video, white paper, etc.)
Sustainability
- ESG/Corporate Responsibility Reports
- Infographics
- White papers and articles
- Video
Video and Multimedia Scripting
- Corporate Videos
- Trade Exhibit videos
- Interactive exhibits
- White Board videos
- Product demonstrations
- Training
- Promotional videos
- Product features
Proofing & Editing
- Developmental editing to polish content of “non-writers”
- Line editing for content and clarity
- Copy editing for consistency and style
- Proofreading for typos, errors or formatting issues
“Kim is truly invested in Clysar’s success and demonstrates her commitment through a strong understanding of our business, our challenges and our path forward as we execute our vision. Her ability to see the bigger picture and transform that strategy into messaging is second to none. I look forward to continuing to work with Kim and MarketSmart for years to come.”
Vicki Larson
PRESIDENT • CLYSAR, LLC
